Macropix and Pladway: the new PharmaPix network with 100% programmatic DOOH campaigns
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The DOOH programmatic to intercept the in-store audience during Christmas shopping
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Pladway: Programmatic DOOH to take off in Italian airports
The easing of travel restrictions and the potential of advertising:
a combination that once again rewards brands that choose to invest [...]
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At Fuorisalone the innovative OOH campaign for Voilàp Digital retail showrooms
The MOOHbile Drive-to-Digital campaign has intercepted the Business target in the Districts of the ‘Salone del Mobile’ in Milan, [...]
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Blimp – Artificial intelligence to read and interpret the city
Alex Buzzetti, Co-Founder and General Manager of Blimp, explains how the [...]
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Always On DOOH: Programmatic becomes easy!
Available in Italy IGPDecaux’s new Always On solution which, thanks to Pladway’s DSP and VIOOH’s SSP platforms, makes the [...]
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What will be ‘Next’ in the OOH and DOOH Advertising Industry
5 key points to help match the advertising industry needs and those of the ads consumers
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Broadsign Reach Inventory Now Available on Pladway for Next-Gen Programmatic Out Of Home
CEO Marco Orlandi announces the integration with Broadsign Reach inventory
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Pikasso and Pladway
Collaboration in the DOOH programmatic kicks off
in the Middle East Region
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