Advertisers can buy digital outdoor campaigns both in Italy and abroad. Pladway will give Media Buyers access to digital out-of-home and digital audio inventory, in one programmatic platform.
We provide 360 degree solutions to enhance your campaign performances
Advertising’s ROI increases thanks to the opportunity to better aim the target audience with one of the most impactful media supported by data driven decisions
It reaches people in the real world, influencing decisions during their customer journeys
Allowing content to be created and edited in real-time in response to data triggers;
It gives the possibility to the media agencies of planning their campaigns with complete control over creatives, length, budget, and schedule
It allows rich content and interactivity with full motion video, real-time content, social media engagement
Pladway provides a total visibility of Publishers assets to digital agency specialists, enabling a new revenue stream. Access now to new buyers and international markets
To enable a clearer targeting by media buying platforms, our inventory is displayed following the international Taxonomy of Venue Types that represents DOOH advertising network. We also add a section dedicated to the Radio segment. Click on the boxes to discover more.
Pladway is a new member of WOO – World Out Of Home Organization
The company led by CEO Marco Orlandi continues the international positioning of its programmatic DOOH offer
International outlook for Pladway, the Voilàp Group OOH programmatic platform
From the Reddit/GameStop case, to the relaunch of adv investments: according to Marco Orlandi, CEO of Pladway, advertising is restarting and the [...]
Pladway S.r.l. - Via Fra' Luca Pacioli, 3 - 20144 Milano - ITALY - P.IVA / C.F. 10251710967