Advertisers can buy digital outdoor campaigns both in Italy and abroad. Pladway will give Media Buyers access to digital out-of-home and digital audio inventory, in one programmatic platform.
We provide 360 degree solutions to enhance your campaign performances
Advertising’s ROI increases thanks to the opportunity to better aim the target audience with one of the most impactful media supported by data driven decisions
It reaches people in the real world, influencing decisions during their customer journeys
Allowing content to be created and edited in real-time in response to data triggers;
It gives the possibility to the media agencies of planning their campaigns with complete control over creatives, length, budget, and schedule
It allows rich content and interactivity with full motion video, real-time content, social media engagement
To enable a clearer targeting by media buying platforms, our inventory is displayed following the international Taxonomy of Venue Types that represents DOOH advertising network. We also add a section dedicated to the Radio segment. Click on the boxes to discover more.
The DOOH programmatic to intercept the in-store audience during Christmas shopping
Pladway: Programmatic DOOH to take off in Italian airports
The easing of travel restrictions and the potential of advertising:
a combination that once again rewards brands that choose to invest in [...]
At Fuorisalone the innovative OOH campaign for Voilàp Digital retail showrooms
The MOOHbile Drive-to-Digital campaign has intercepted the Business target in the Districts of the ‘Salone del Mobile’ in Milan, [...]
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