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Pladway Inventory
Advertisers can buy digital outdoor campaigns both in Italy and abroad. Pladway will give Media Buyers access to digital out-of-home and digital audio inventory, in one programmatic platform.
pDOOH Italy
Market Coverage
100%
Cities
+50
pDOOH International
Screens
+80k
Countries
+80
In-Store Radio
Stores
+1000
Cities
+100
In ItalyDSP Services
We provide 360 degree solutions to enhance your campaign performances
Pladway Value Generation for Buyers
ROI ENHANCEMENT
Advertising’s ROI increases thanks to the opportunity to better aim the target audience with one of the most impactful media supported by data driven decisions
Effective synergies between DOOH and mobile
It reaches people in the real world, influencing decisions during their customer journeys
+ 127%
lift from those exposed to both DOOH + mobileDOUBLE YOUR FLEXIBILITY
Allowing content to be created and edited in real-time in response to data triggers;
It gives the possibility to the media agencies of planning their campaigns with complete control over creatives, length, budget, and schedule
HIGH IMPACT MEDIA
It allows rich content and interactivity with full motion video, real-time content, social media engagement
X 2.5
DOOH ad is twice as likely to be seen and are 2.5 times more impactful than static OOH adsInventory Connected Through Pladway
To enable a clearer targeting by media buying platforms, our inventory is displayed following the international Taxonomy of Venue Types that represents DOOH advertising network. We also add a section dedicated to the Radio segment. Click on the boxes to discover more.
