Pladway is an adtech platform operating in Digital Out Of Home and In−Store Radio advertising
Who We Are
Our technology is both for media owners and buyers.
It enhances the programmatic experience of selling and buying outdoor and audio inventory with transaction fully automated and based on real life audiences.
A group of Italian advertsing experts founded Pladway to extend the Web media buying opportunities to the OOH market.
In 2018 was born the first native programmatic DOOH fullstack. Pladway keeps innovating jointly with technological partner to provide a state of the art solution.
We develop a straightforward Booking experience with multi publisher campaigns and a simple billing process
Our Value Chain is an open book model based on Support and data traceability
We help agencies and publishers connecting their systems for a seamless experience
We support our users throughout the entire campaign process: planning, execution, and reporting
We support partnerships and knowledge sharing to enhance pDOOH Market development
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