3 December 2021

The DOOH programmatic to intercept the in-store audience during Christmas shopping


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8 November 2021

Pladway: Programmatic DOOH to take off in Italian airports

The easing of travel restrictions and the potential of advertising:
a combination that once again rewards brands that choose to invest [...]
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6 October 2021

At Fuorisalone the innovative OOH campaign for Voilàp Digital retail showrooms

The MOOHbile Drive-to-Digital campaign has intercepted the Business target in the Districts of the ‘Salone del Mobile’ in Milan, [...]
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1 July 2021

Blimp – Artificial intelligence
to read and interpret the city

Alex Buzzetti, Co-Founder and General Manager of Blimp, explains how the [...]
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23 June 2021

Always On DOOH: Programmatic becomes easy!

Available in Italy IGPDecaux’s new Always On solution which, thanks to Pladway’s DSP and VIOOH’s SSP platforms, makes the [...]
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28 May 2021

What will be ‘Next’ in the OOH and DOOH Advertising Industry

5 key points to help match the advertising industry needs and those of the ads consumers


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19 May 2021

Broadsign Reach Inventory Now Available on Pladway
for Next-Gen Programmatic Out Of Home

CEO Marco Orlandi announces the integration with Broadsign Reach inventory


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4 May 2021

Pikasso and Pladway

Collaboration in the DOOH programmatic kicks off
in the Middle East Region


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30 March 2021

Pladway is a new member of WOO – World Out Of Home Organization

The company led by CEO Marco Orlandi continues the international positioning of its programmatic DOOH offer


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22 March 2021

International outlook for Pladway, the Voilàp Group OOH programmatic platform

From the Reddit/GameStop case, to the relaunch of adv investments: according to Marco Orlandi, CEO of Pladway, advertising is restarting and [...]
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