27 January 2022
Macropix and Pladway: the new PharmaPix network with 100% programmatic DOOH campaigns
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3 December 2021
The DOOH programmatic to intercept the in-store audience during Christmas shopping
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8 November 2021
Pladway: Programmatic DOOH to take off in Italian airports
The easing of travel restrictions and the potential of advertising:
a combination that once again rewards brands that choose to invest [...]
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6 October 2021
At Fuorisalone the innovative OOH campaign for Voilàp Digital retail showrooms
The MOOHbile Drive-to-Digital campaign has intercepted the Business target in the Districts of the ‘Salone del Mobile’ in Milan, [...]
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1 July 2021
Blimp – Artificial intelligence to read and interpret the city
Alex Buzzetti, Co-Founder and General Manager of Blimp, explains how the [...]
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23 June 2021
Always On DOOH: Programmatic becomes easy!
Available in Italy IGPDecaux’s new Always On solution which, thanks to Pladway’s DSP and VIOOH’s SSP platforms, makes the [...]
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28 May 2021
What will be ‘Next’ in the OOH and DOOH Advertising Industry
5 key points to help match the advertising industry needs and those of the ads consumers
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