{"id":712,"date":"2021-03-30T21:26:21","date_gmt":"2021-03-30T19:26:21","guid":{"rendered":"https:\/\/www.pladway.com\/blogway-it\/pladway-is-a-new-member-of-woo-world-out-of-home-organization\/"},"modified":"2021-05-18T01:29:16","modified_gmt":"2021-05-17T23:29:16","slug":"pladway-e-un-nuovo-membro-di-woo-world-out-of-home-organization","status":"publish","type":"post","link":"https:\/\/www.pladway.com\/it\/blogway-it\/pladway-e-un-nuovo-membro-di-woo-world-out-of-home-organization\/","title":{"rendered":"Pladway \u00e8 un nuovo membro di WOO \u2013 World Out Of Home Organization"},"content":{"rendered":"<p><strong>La societ\u00e0 guidata dal CEO Marco Orlandi prosegue il posizionamento internazionale dell\u2019offerta pDOOH<\/strong><\/p>\n<p>Pladway, la piattaforma di programmatic advertising guidata da Marco Orlandi, muove i primi passi concreti del piano di internazionalizzazione della propria offerta, annunciato qualche giorno fa, aderendo a WOO \u2013 la World Out Of Home Organization (gi\u00e0 nota come FEPE International).<\/p>\n<p>\u201cSiamo orgogliosi ed entusiasti di essere diventati nuovi membri di WOO. Cos\u00ec facendo, Pladway ha l\u2019opportunit\u00e0 di espandere le proprie attivit\u00e0 anche all\u2019estero, dialogando con gli operatori pi\u00f9 accreditati del panorama mondiale e contribuendo alla mission condivisa di promuovere il settore e la sua evoluzione\u201d ha dichiarato Orlandi.<\/p>\n<p>Il mercato OOH \u00e8 previsto in grande crescita nella fase di ripresa post pandemica e, secondo GlobeNewswire, dovrebbe raggiungere 81,35 miliardi di dollari nel 2023. \u201cIn questo scenario di sviluppo, \u00e8 nostro proposito collaborare attivamente con tutti i player della Industry \u2013 clienti, partner e competitor \u2013 per la corretta applicazione delle linee guida e degli standard internazionali e per riaffermare il programmatic come componente strategica nel segmento DOOH\u201d ha precisato Orlandi.<\/p>\n<p>L\u2019ingresso in WOO \u00e8 coerente con il processo di ampliamento dell\u2019offerta Pladway alla platea globale, che permetter\u00e0 a investitori pubblicitari esteri di pianificare facilmente le proprie campagne sul pi\u00f9 grande inventory OOH italiano. Oggi infatti Pladway intermedia sul canale programmatico tutti i principali network OOH d\u2019Italia.<\/p>\n<p>WOO \u00e8 riconosciuta come un\u2019organizzazione che supporta la promozione dell\u2019industry OOH nel mondo e offre ai suoi membri opportunit\u00e0 di confronto sulle questioni pi\u00f9 sentite nel settore. \u201cApprezziamo che WOO si stia affermando anche nel nostro Paese e la affiancheremo nel costruire e supportare la community italiana del DOOH, per aumentarne la visibilit\u00e0 su scala globale. All\u2019interno dell\u2019associazione, diffonderemo e favoriremo le pratiche di condivisione, trasparenza e cooperazione che riflettono i valori fondanti di Pladway. Riteniamo che partnership di questo tipo siano il catalizzatore per una crescita significativa dell\u2019intero comparto\u201d ha aggiunto in conclusione il manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La societ\u00e0 guidata dal CEO Marco Orlandi prosegue il posizionamento internazionale dell\u2019offerta pDOOH Pladway, la piattaforma di programmatic advertising guidata da Marco Orlandi, muove i primi passi concreti del piano di internazionalizzazione della propria offerta, annunciato qualche giorno fa, aderendo a WOO \u2013 la World Out Of Home Organization (gi\u00e0 nota come FEPE International). \u201cSiamo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,96],"tags":[],"class_list":["post-712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogway-it","category-cultura-aziendale-blogway-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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