{"id":1011,"date":"2021-11-08T12:08:58","date_gmt":"2021-11-08T11:08:58","guid":{"rendered":"https:\/\/www.pladway.com\/?p=1011"},"modified":"2022-04-07T09:51:18","modified_gmt":"2022-04-07T07:51:18","slug":"pladway-offerta_aeroporti","status":"publish","type":"post","link":"https:\/\/www.pladway.com\/it\/blogway-it\/pladway-offerta_aeroporti\/","title":{"rendered":"Pladway: il Programmatic DOOH per spiccare il volo negli aeroporti italiani"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\">Allentamento delle restrizioni per i viaggi e potenzialit\u00e0 dell\u2019advertising:<br \/>\nun connubio che torna a premiare i brand che scelgono di investire nell\u2019out-of-home<br \/>\nper intercettare l\u2019audience in mobilit\u00e0.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Pladway, la piattaforma di programmatic advertising parte del gruppo Voil\u00e0p, fa il punto sullo stato degli investimenti in digital out-of-home advertising dei brand in questo autunno e lancia una nuova iniziativa per il segmento aeroportuale.<\/p>\n<p>\u201cLa pubblicit\u00e0 OOH torna ad essere al centro delle strategie di comunicazione dei brand: a guidare la stagione autunnale sono sia gli schermi iconici nei grandi centri urbani e nei punti nevralgici di maggior traffico e, soprattutto, gli spazi ad alta affluenza e transito\u201d <strong>indicano dall\u2019azienda guidata da Marco Orlandi<\/strong>.<\/p>\n<p>Gli aeroporti in particolare, rappresentano nei piani di DOOH ambiti di rinnovato richiamo per le aziende inserzioniste di ogni settore \u2013 dalla Moda all\u2019Automotive al Food e Travel. L\u2019advertising in questi ambienti, infatti, \u00e8 visto dai consumatori come <strong>pi\u00f9 qualificante e pi\u00f9 prestigioso<\/strong> rispetto ad altri &#8211; una percezione rimasta invariata nonostante la pandemia &#8211; secondo la ricerca indipendente di ResearchBods per JCDecaux Airport.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"shadow image-wrap\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1004 aligncenter\" src=\"https:\/\/www.pladway.com\/wp-content\/uploads\/2021\/11\/Pladway-airport-inventory-in-Italy-417x300.jpg\" alt=\"\" width=\"417\" height=\"300\" srcset=\"https:\/\/www.pladway.com\/wp-content\/uploads\/2021\/11\/Pladway-airport-inventory-in-Italy-417x300.jpg 417w, https:\/\/www.pladway.com\/wp-content\/uploads\/2021\/11\/Pladway-airport-inventory-in-Italy-768x552.jpg 768w, https:\/\/www.pladway.com\/wp-content\/uploads\/2021\/11\/Pladway-airport-inventory-in-Italy.jpg 1069w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>\u201cAd agosto 2021 quasi due viaggiatori su tre avevano gi\u00e0 ripreso a volare: per questo i brand stanno guardando a quegli spazi e a quelle tecnologie che forniscono l\u2019opportunit\u00e0 di investire su un target di persone in movimento e di restituire dati analitici affidabili\u201d <strong>spiega Orlandi<\/strong>.<\/p>\n<p>Pladway, con la sua offerta integrata per l\u2019acquisto e la gestione di campagne ooh in programmatic, si presenta come <strong>interlocutore unico per la pianificazione nei principali aeroporti italiani<\/strong> grazie a una soluzione dedicata che consente di accedere ad una <strong>inventory globale<\/strong> nei circuiti aeroportuali, raggiungendo quasi <strong>800 schermi<\/strong> di cinque Premium Publisher <strong>in 19 aeroporti<\/strong> sul territorio nazionale.<\/p>\n<p>A completare l\u2019offerta aeroportuale, una ulteriore <strong>inventory di 700 schermi in 10 Paesi esteri<\/strong> permette di raggiungere gli schermi DOOH pi\u00f9 idonei a raggiungere il pubblico di interesse in tutto il globo e a massimizzare la pertinenza dei messaggi trasmessi in programmatic.<\/p>\n<p>\u201cIl mercato pubblicitario ha saputo intercettare in questo autunno la volont\u00e0 di riprendere a viaggiare. In Pladway siamo gi\u00e0 pronti a sostenerlo, automatizzando e facilitando l\u2019accesso agli schermi DOOH negli scali aeroportuali d\u2019Italia e del mondo\u201d <strong>commenta in conclusione Orlandi<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pladway.com\/wp-content\/uploads\/2021\/11\/Infografica_Pladway_Pacchetto_Aeroporti_21.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Scarica l&#8217;Infografica<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allentamento delle restrizioni per i viaggi e potenzialit\u00e0 dell\u2019advertising: un connubio che torna a premiare i brand che scelgono di investire nell\u2019out-of-home per intercettare l\u2019audience in mobilit\u00e0. &nbsp; Pladway, la piattaforma di programmatic advertising parte del gruppo Voil\u00e0p, fa il punto sullo stato degli investimenti in digital out-of-home advertising dei brand in questo autunno e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,95,96],"tags":[],"class_list":["post-1011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogway-it","category-evoluzione-di-prodotto","category-cultura-aziendale-blogway-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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